Men’s Personal Care – Overview

Men’s personal care includes all products and routines that support hygiene, grooming, skincare, haircare, fragrance, and overall appearance. Over the past decade, the category has expanded rapidly as men increasingly focus on maintaining skin health, managing beards, improving grooming habits, and using specialized products tailored to male needs.

1. Main Product Groups

• Skincare

• Face cleansers

• Moisturizers

• Sunscreens

• Anti-aging creams

• Acne treatments

• Exfoliators and masks

• Haircare

• Shampoos and conditioners

• Anti-dandruff formulas

• Hair styling gels, pomades, waxes

• Scalp and hair-strengthening treatments

• Shaving & Beard Care

• Razors (manual and electric)

• Shaving foams/gels

• Aftershave lotions

• Beard oils, balms, and serums

• Beard shampoos and conditioners

• Grooming trimmers

• Body Care & Hygiene

• Deodorants and antiperspirants

• Body washes and soaps

• Oral care products

• Intimate hygiene

• Foot care products

• Fragrances

• Colognes

• Eau de parfum

• Body sprays

• Wellness Grooming

• Stress-relief topicals

• Men’s grooming supplements

• Anti-chafing creams